If you’re concerned that your time in the water means you can’t respond to your Whatsapp group immediately then don’t fear, we have the solution! Instead of suggesting time away from your phone might be a good thing, we have embraced and promoted society’s addictive impulses by wiring your swimwear to receive notifications as soon as they come in. So when you’re swimming along and you feel a pleasant tingle through your body, sprint back to your phone and reply to the group without delay. It can be so stressful knowing you might have missed something important, so relax…until the next zap!